The Academic Venture Coachbook for the Social Sciences and Humanities
Academic entrepreneurship concept has been in place for a while, but not many well-documented research studies approached it from the angle of making academic entrepreneurship a genuinely commercially-viable venture. Even in highly-cited books such as Scott Shane’s Academic Entrepreneurship: University Spinoffs and Wealth Creation, useful ideas are tied to the key concept of ‘spinoff’, which is too simplistic, and too ideal, for the genuine meaning of commercial venture, which basically represents a continuum of entrepreneurial activities and processes. Also, there has been little discussion about the academic venture in the social sciences and humanities, except the specific ones of economics and business. The idea of the Academic Venture Coachbook represents a serious attempt to:
a) Coach a researcher in the social sciences and humanities in performing their research duties, with adequate preparations for future ‘academic business’;
b) Walk her/him through the process that provides an analogy between a researcher and an entrepreneur (so that they are not ‘different animals’); and,
c) Show the real calculus of cost-benefit analysis and necessary-sufficient conditions, with pecuniary rewards, should be an essential part of the calculation.
Such a coachbook idea should also be an example of an ‘academic product’ that can be sold for real cash, i.e., a genuine venture.