Reverse nudge theory - when the many nudge the few.

[Nudge Theory](https://en.wikipedia.org/wiki/Nudge_theory), popularised by [Thaler & Sunstein](https://en.wikipedia.org/wiki/Nudge_(book)), proposes that our decisions can be biased by relatively small changes in choice architecture. While we might be well intentioned, our human fallibility and ...

By Benjamin Vincent