Ideas tagged with behavioural economics

The Atlas of human Interests

Are the Japanese more interested in nanotechnology than the German? How many people want to become musicians? Are salespeople conscientious? In the Behavioral Sciences, studies on the diversity of human interests are scarce. Comprehending better how different groups of people decide to invest th...

By Michael Araki

Reverse nudge theory - when the many nudge the few.

[Nudge Theory](, popularised by [Thaler & Sunstein](, proposes that our decisions can be biased by relatively small changes in choice architecture. While we might be well intentioned, our human fallibility and ...

By Benjamin Vincent